Revenue, Cashflow and Profit

🧾 are your sales growing month-over-month (in a non-seasonal business) or year-over-year (in a seasonal business)?

💶 there are two good measures of cash flow - the amount of money in the bank and your receiveables (ie the money owed to you).

📧 invoice promptly (or else your client can’t pay you!!)

🙋‍♀️ a soft way to follow up on credit terms is “what is the status of this invoice?”

🧮 calculate your profit margin per product (and customer group). You might be surprised how this is different than how you started out.

🤝 pay great attention ti your conversion ratio (ie the number of sales you’re generating from leads).

🛑 if a potential customer doesn’t avail of your services, ask why. There is remarkable intel in this.

💯 if you’re converting every lead, then maybe you need to charge a higher price.

🥰 evaluate your customer satisfaction with metrics that make sense to you. (We’ve built a custom report on Intuit QuickBooks to help us observe this very closely in realtime).

👨‍💻 make the most of your tech stack to improve your “resource intensity”. We watch the webinars of our providers and use their support to make the most of what we have. (Lots of companies don’t do this and have total suboptimal spend on digital tools).

✅ develop your sustainability metrics (and you can use the hashtag

#GreenForBusiness support or Enterprise Europe Network - Ireland hashtag

#UpCirc support to help.

😌 remember that your personal sustainability comes from having the right “me and my business” metrics. Take good care of those too.

🔎 what gets measured, gets managed!

Thank you Melissa Doyle, Sarah Byrne and Kieran Comerford at Carlow County Council for having me today.

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#PowerHouse