DATA & INSIGHTS

DATA & INSIGHTS

At HayesCulleton, we work with organisations worldwide using our proprietary methodologies, dynamic reporting tools, our breadth of economic analysis and our enthusiasm to bring the critical tenets of finger-on-the-pulse conversations to the audiences that care.

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What you can expect

HayesCulleton Group provides critical data and compelling insights to add even more value for your stakeholders, members, clients or employees.

Relevant data

We take the time to strategically plan the most effective methods of gathering real-time data and generating immediate insights that you can share during and after the event.

Accessible Content

We can represent eye-catching, jargon-free and engaging content in a format that is easily accessible to your audience. In addition, the content we curate will accurately reflect your brand's messaging and images.

A valuable experience

We design data collection methods that ensure a valuable experience for participants while gaining key insights. Enabling us to anchor learning and takeaways during the event – and use the content to remind attendees of the fantastic experience afterwards!

Empowering and Inspiring

With a focus on practical and implementable advice, our content focuses on leaving your audience, clients and stakeholders more knowledgeable, empowered and enabled to achieve their goals.

Which content type is right for you?

From planning and delivering in-person, online and hybrid events, collecting real-time data and generating instant insights to curating customized learning suites, we have experience managing the entire process or any part of it.


We will find the best method of collecting and representing the content that's important to you, with a choice of :

  • Insight Infographic

    Infographics are a fantastic way to present content to your audience in an engaging, exciting format. We combine the power of our Data & Insights team to design infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. 


    Infographic Examples


  • Post-Event Report

    We can deliver bespoke, eye-catching, detailed reports providing a snapshot of the event, identifying the most relevant event statistics, and addressing both the strengths and weaknesses of the event. Working with your team before and after the event to ensure the most effective data collecting techniques are employed.


    Report Example 

  • Interactive Learning Package

    Through videos, podcasts, infographics, workbooks and other mixed media packages, we create complete courses or training programmes on the topic of your choice with a tailored level and style of engagement. 


    We provided an interactive eLearning suite for a national body and leading law firm, including short videos with transcriptions, quizzes with feedback loops, cheat sheets etc.


  • Gamified Peer Learning and Market Research

    We can facilitate active peer learning whereby we can set up an interactive task using intuitive technology. Your company staff, organisation members or audience participants will have to share knowledge to solve the problem, generating codified tacit knowledge and team rapport. Along the way, you can create insights that could be hiding in plain sight.


    Active Peers AI


  • Interactive Webinar

    Wherever they are in the world, make it possible for all your delegates to tune in to a presentation or training by the HayesCulleton team or guest speakers on a range of themes and topics. 


    During the webinar, delegates can interact with the speaker, run polls for real-time market research and ask questions. 


    After the webinar, access the recording and the slides whenever you need. Magnify the impact of your event or training. Reach employees, customers and members remotely with a resource that’s available 24/7.

How does our event reporting work?

1. Researching

We research the theme and key stakeholders.

2. Planning Session

We can lead all pre-event planning sessions.

3. Confirming Plan

We'll work with the team to prepare data collection methods for you to review.

4. Testing

Once we've agreed on all the details, we can test the technology in before the event. 

5. Data Analysis

Analyse the data and discern any insights.

6. Feedback & Sign-off

Once your team have reviewed the report, we will make all necessary changes. Then, the information will be ready for distribution.

7. Publishing

We can help with public relations, marketing and post-report dissemination to finalise details.

Our Core Value

Learn about the three key principles that allow us to provide you with the service you deserve

A realistic yet optimistic approach

We help you focus on the opportunities that are already within your grasp and those that you have yet to create.

We practice what we preach

We will only ever give you advice that is proven to work for us time and time again, and as we continue to grow and learn, so too will you. 

Practical and implementable advice

We strive to always focus on giving our clients practical and measurable actions they can carry out independently. 

Read it and reap the rewards!


The content we very proudly curate can be found right here on our website in the form of articles and videos. You can also follow us on social media for an insight into our digital engagement.


Our newsletter is the most efficient way to see how we engage with our audience in the run-up to and following virtual events. Subscribe now to gain access to follow-up content, summaries, and so much more.

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