Michelle McKenna was fielding queries from a range of people about getting back to business after the Covid 19 restrictions. Rather than answer them one-by-one, she took the initiative to bring a group together across a number of disciplines to answer SME questions in an hour-long quick fire round. Andrea Linehan is an expert in marketing. Gerry Prizeman had lots to say about people management. Claire Cunningham had plenty of useful insights regarding eCommerce. Claire Flannery shed a lot of light on HR consideration and David Butler spoke about recruiting in the new normal. I was the economics and finance member of the panel.
Here is the summary of the session in tweets!
If you’re an #SME or want to become one, join us for a full Q&A session at 9.30 am GMT to get your questions answered in real-time. @MccMiichelle will be moderating with a focus on #finance , #ecommerce #marketing #recruitment , #hr and #peoplemanagement. https://t.co/LnPBLVxhLe
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Naturally, questions came up about how to structure their business from a finance point of view. This is a tailored support to help those Enterprise Ireland clients faced with the challenge (and opportunity).
For those people on @MccMiichelle Live Q&A SME webinar, here is the link to the Business Financial Planning Grant that I’ve just mentioned. https://t.co/HKYRxpl5L4 pic.twitter.com/6Y8gtfJW3d
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Andrea made an excellent point here. It’s so important to remain communicative with your customers right throughout the journey.
On @MccMiichelle webinar, @andrea_linehan says that “it’s important to continue to talk to your customers regularly, in the tone that you’re accustomed to using and through the channels where they expect to hear from you. Stay on brand” pic.twitter.com/BW8nheihMI
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Claire pointed out that this period has pushed businesses to accelerate progress on their online stores. We need to make sure that we maintain that momentum.
Claire Cunningham @aurainternet says “make sure you keep your online habits up as you move towards the #newnormal. The last couple of months have offered #eCommerce opportunity. Lots of people don’t want to leave their house and want to spend money online” @MccMiichelle ‘s session pic.twitter.com/CyNPBbOJMZ
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Perhaps conducting interviews, building rapport during induction and making decisions about new hires will be far more video conferencing based in the future rather than the post. If so, David has some advice.
On #virtual interviewing, David Butler recommends “Have a neutral background. Don’t have unnecessary surround sounds. Ensure the tech is right (platform, mic etc). Have one camera rather than flicking between screens”. #recruitment @MccMiichelle ‘s Live Q&A webinar pic.twitter.com/mmWZOyZCxC
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Cashflow is very important at every age and stage of a business I believe.
I was asked a question about #cashflow on @MccMiichelle ‘s webinar. Here are some financial tips from a blog I put on our @EconomistCFA site a while ago. Good #cashflow practises should always be in place – now and always. https://t.co/MXt6OWLBKi pic.twitter.com/Q35cBNPq9b
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Claire posited that while our environments may be different at the moment, that doesn’t mean that we need to make unwarranted drastic changes. Put your people at the heart of the business and critically evaluate the needs of the role.
“Don’t be too quick to change your probation period if you’re hiring somebody and they’ve started their time at the company in a virtual capacity. Ask yourself why do you have that person in the role and can they meet the expectations of the business, as usual” @claireflann pic.twitter.com/eEkD5Sz2ZQ
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Gerry took us through what working from home means for many … and what managers need to do as we move into this transition period.
“Staff are likely to be working longer hours and harder when working from home. We need to have adult conversations with people when returning to work about reducing anxiety, #childcare , expectations, safety, socialising and what the customer needs are now” @GerryPrizeman pic.twitter.com/AqJW2dvQft
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Gerry followed up by giving us a window into the near, dynamic future….
“My sense is that the new norm is going to be a mix of being in the office and working from home. That will be a win/win for people, but we don’t have to cement things at this point. We can try different things if people are willing to be flexible”, @GerryPrizeman pic.twitter.com/na6tSKG2ze
— Susan Hayes CFA (@SusanHayes_) June 9, 2020
I put forward some of the financial and soft supports available for companies and businesses. Some are specific to now and others are available all the time for those who want to grow and develop.
Here are the extra marketing supports I mentioned on @MccMiichelle ‘s webinar:
– @EEN_Dublin (ask for Maria Deady) as it can be a huge #B2B help.
– @postvox €1 Million Direct Mail Grant
– Acumen program from @Inter_Trade
– @EU_EYEglobal is a super opportunity on many levels too pic.twitter.com/WHQkxqyRIh— Susan Hayes CFA (@SusanHayes_) June 9, 2020
Thank you Michelle for organising the occasion and we hope those in attendance can implement some of the practical direction that we all shared.
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