6 Key Lessons for New Entrepreneurs

1. I ran an Instagram story on Active Peers AI asking people what were their greatest business or career fear and predominantly, the answer was “failure”. I asked them to consider what their definition of failure really was and that also, success can be scary too because it means change. I told them to ask themselves “What’s the worst that can happen and how could I handle it?” as well as “What’s the best that could happen and how could I handle it?”

2. When thinking about your target market, consider your decision maker, user, budget provider and influencer. In the video, I give a case study from working with Trudie Murray on Positive Economics with The Educational Company of Ireland (Edco).

3. When outsourcing, think “low-code” when it comes to technology. Since I started working with Airtable with the Beyond Conference team, we’ve used it at Active Peers AI in countless ways. Check it out!

4. Information is around every corner and ensure to find consistent ways to listen to your customers, such as Instagram stories, surveys, conversations in tight feedback loops, the queries coming into your websites, etc.

5. Networking is so important and it’s how Trudie Murray brought us all together! For this group, I suggested Local Enterprise Office, Cork City, STEM South Wes, Network Ireland Cork, CFA Society Ireland Chartered Accountants Ireland, Accounting Technicians Ireland, CIMA, CPA Ireland, Nasdaq Entrepreneurial Center and Erasmus For Young Entrepreneurs.

6. Know what you want out of the business. The story of the rocks and jars is in the Linkedln video!

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